TID Kruja

Kruja’s Transformation: From Albanian Resistance Symbol to Leading Tourism Hub

The city of Kruja has come to symbolize the spirit of Albanian resistance and national identity. Therefore, the AADF chose Kruja as the first city to implement the Tourism Improvement District (TID) model.

The AADF adopted a different approach for TID Kruja compared to its predecessors, the Business Improvement Districts (BIDs) in Shkodra, Korça, and Berat. The project’s primary focus shifted towards advancing tourism through innovative management and business models, moving beyond a sole emphasis on enhancing the business environment.

With TID Kruja, the AADF opted to focus on promoting tourism and safeguarding valuable cultural heritage assets. The intervention began with the restoration of buildings in the Old Bazaar of Kruja, encompassing roofing, facades, lighting, signage, underground infrastructure, and the enhancement of cobblestone pathways.

The AADF also offered advisory services and grants to businesses operating in the area, in addition to providing institutional support. TID Kruja was established through a successful collaboration involving the AADF, the Ministry of Culture, the Municipality of Kruja, and business owners from the Bazaar. Its primary objective is to promote Kruja as a premier tourism destination and oversee the management of the tourism improvement district.

Today, TID Kruja proudly welcomes the highest number of foreign visitors and is the go-to attraction for anyone seeking a timeless experience of heritage, culture, and history.